Top 100+ Digital Marketing Interview Questions and Answers
Digital marketing is one of the growing fields of online business, and it will continue dominating in the upcoming years, hence will generate good job opportunities in Digital Marketing career. All you have to do is search for good opportunities and prepare better for your digital marketing interview questions.
You need to appear for the interview of your dream job. Along with being excited, you must also be thinking about the kind of questions regarding digital marketing that you can be asked at the interview.
So you’ve finally landed your dream job interview – for a profile in Digital Marketing! Apart from being excited, you must also be wondering what could be the possible Digital Marketing interview questions that you can be ready for, to leave that lasting impression on the interview panel and who knows, maybe to bag that coveted job!
Are you serious about making it big in Digital Marketing job?
What is digital marketing?
Digital marketing is brand marketing tactics through the internet. It includes various techniques like SEO, SEM and link building.
How can you categorize digital marketing?
Digital marketing/communication is categorized into two segments
- Inbound Marketing: This technique takes the help of social media, digital content in e-books, webinars or e-newsletter to increase the number of clicks on links and learn more about a company and its services.
- Outbound Marketing: This segment includes placing ads, cold-calls, e-mails or reaches out to potential customers through digital mediums
Explain what is SEO?
Search Engine Optimization widely known as SEO is the process of improving the structure, content and organization of your site, so that the Search engines can index them correctly. It also involves doing promotional activities to boost your search engine rank.
Mention what are the key areas where you can use keywords to optimize the site ranking?
For better page ranking, you must use the keywords in following areas
- Keyword in Website URL
- Keyword in Website Title
- Keyword in Meta tag
- Keyword in Web page content
- Keyword density in body text
- Keywords in Headlines
What is on-page and off-page optimization?
On page optimization directly handles with the structure and content of a site whereas off page optimization boosts the search engine ranking by fetching external links to point back to it.
What are the different types of SEO Practices?
The SEO practices can be broadly classified into two categories – White hat SEO and Black hat SEO.White hat SEO as the name refers, it is the most legitimate practices to get higher rankings in the search engine result pages. A white hat SEO practice strictly abide by the Google’s guidelines for SEO.The most commonly practiced white hat SEO techniques are publishing quality content on the website, HTML optimization and restructuring of the website, link acquisition campaigns
Black hat SEO practices are considered to be illegitimate and against the guidelines provided by Google and Google’s algorithms.Obviously Black hat SEO includes the practices that aim at finding weaknesses and loopholes in the Google’s algorithms in order to rank higher in the search engine result pages.The most common black hat SEO techniques include spam links, keyword stuffing, cloaking, hidden text, and hidden links, etc that only mislead the users and redirecting to the sites that they didn’t vouch for
Why is online marketing preferred more than offline marketing?
Most people today go for digital marketing as it comes with numerous benefits. SEO, web development, and hosting are some of the most useful platforms for online marketing.
The range of leads is extraordinary. It is capable for one to reach a huge number of individuals quite easily via online marketing.
On the other hand, with technological development, a number of people reading newspapers, listening to the radio or watching TV goes down.
What is keyword streaming?
Keyword streaming means analyzing the relevant keywords and choose the best keyword for the website based on its target, in order to get organic traffics and leads through the keywords.
Bad links have some characteristics like:
- Website links that are not related to your sites.
- Low Pagerank and Low traffic links
- Links from link exchanges
- Link from the same anchor texts coming from multiple websites.
- Links from those sites that are not in Google index.
- Blogs or articles spammy links
- Paid links
For a newly launched website, the chances of getting fast and natural links are almost zero.One common method to get a natural backlink is to write guest posts on reputable websites in your niche. While you write do not simply do it for the purpose of getting a link instead but instead you can write for more than one time. What is more important is that you must do it only for reputed websites
Name some areas where keyword optimization is done?
For a better page ranking, keywords placement is important. The areas are:
- Website Title
- Website URL
- Meta tag
- Web page content
Q11. Why you do competitive analysis?
A competitive analysis is a very critical part while working out a marketing plan for any company. It is identifying the competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service. With this evaluation, you can establish your USP (Unique Selling Prepostion) and therefore decide on what attributes you can focus in order to attract your target market.
Can you explain about Google Adwords?
If you are searching for online marketing interview questions, then it is quite mandatory to know about Google Adwords. Expect a question on this.It works on Pay per Click model and is the only successful PPC ad system in the world. It helps business to create ads that will be displayed on Google.
What are the different ways to promote digital marketing?
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- E-commerce Marketing
- Content Marketing
- Email Marketing
- Social Media Marketing
Name some channels to promote digital marketing?
- Affiliated Marketing
- Email Marketing
- Display Marketing
- Search Marketing
- Social Media
- Social Networking
- Social Marketing
- Online PR
- Video Advertising
What is a responsive website?
A website that is capable of adjusting its layout according to the orientation and viewport size of the device.
The content that is presented on the small screens and big screens appear same but with a different layout that offers an optimal experience over the display size.
How can you increase traffic to a website in the most efficient manner?
To effectively increase traffic to a website, you need to focus on SEO and referring links primarily. It will not only help you gain visitors but also assist in brand recognition.
However, the essential factor you need to focus is User Retention.
For example, getting Moz Link and around 10 thousand visitors to the website is a good result. Though, you need to remember that the conversion ratio will be comparatively low.
However, converted leads are very certain to land on the website various times. But if you focus on retaining the users, you are going to experience increased conversion rate gained from few thousands of visits in just a few months.
By rendering focus on engaging users, you can go ahead with building a site whereby people will come back again and again.
What are the top digital marketing tools you are aware of?
Here are some of the top Digital Marketing Tools:
- Keyword Discovery
- Alexa Ranking
- Google Analytics
- Crazy Egg Heatmaps
- Favicon Generator
- XML Sitemap Generator
- Digital Point Keyword Tracker
- Submit Express Link Popularity
Are you aware of the difference between direct marketing and branding?
In the case of branding, the advertiser has to expose his brand to sites and applications having higher audience reach. The most known methods here are YouTube ads, custom ads, display target ads and remarketing.
But in the case of direct marketing, the advertiser is mostly interested in establishing communication with his target audience, very common campaigns here are shopping ads, dynamic search ads, Search Network only and others.
What do you understand by Google AdWords Remarketing?
Google AdWords Remarketing is referred to as a targeted marketing strategy assisting the marketers to easily reach out to people who visited their site previously but didn’t go ahead with any purchase.
This kind of remarketing assists in targeting the right person or clad with right ads.
Explain the limitations of Online Marketing
The limitations hitched to Digital Marketing are as follow:
- The services and products that are offered as well as promoted are not merely tangible, and thus it is not possible for a customer to carefully analyze whether the products they are buying are perfectly Ok or not.
- There prevails an uncertainty almost always since the services/products quality and their authentication cannot be fully confirmed.
- Most of the time, the products that are seen online turn out to be differing from the products that are delivered actually to the potential buyer placing the order.
How relevant are digital marketing certification?
Getting Digital Marketing Certification will help you to gain and enhance your authorization at the professional level over the subject. It helps to establish knowledge and skill for digital marketing. You can take this as an advantage to gain more opportunities to work at the highly professional organization.
Digital Marketing Interview Question, if you are preparing Every Digital Marketer person Should know about these Digital Marketing questions & answers 2019, If you need answer key comment below